Food packaging can be more than just a container that is discarded after the contents are gone. They can be used to grab shopper’s attention, encourage purchase, and ensure brand loyalty. Or packaging can even become a collector’s item, keeping a brand in sight long after the food has been consumed. Browse through some favorite food packages below to see if they inspire you to new heights of clever designing.
This packaging changes the whole way we think about tea bags. It is clever and classy and the odd shape makes the brand stand out.
Porto Novo has managed to make the coffee drinking experience even more interesting. The chosen color palettes and abstract design are inspiring and the shapes are definitely eye-catching.
This packaging makes you feel warm and cozy even before you open it up to eat the warm soup. What a wonderful visual experience!
When most people think of wine, they think of sophistication and class. The seal that decorates these bottles of wine serves to encourage that ideal.
These fun and colorful boxes are sure to become collectibles. This is a new look for Minute Maid and it looks as though it could be a hit.
Now, this label plays on another side of wine. The wild colors and crazy images makes wine drinking fun and melodic at the same time.
Any one of these packages are fun for buying and keeping. There are lots of different designs and each one has a name and character description! What a clever idea for giving a box life beyond the snack that keeps you coming back for more.
Super cute and super simple, this packaging is sure to jump off the shelves and have kids begging their parents for this brand of candy.
This box is a whole experience in itself. Surely anything that comes in a box with such a beautiful design must taste devine.
10. Celery Sticks
With humor and wit, this packaging appeals to the french fry lovers who desire a healthier option.
11. Carrot Sticks
I’m not sure that any mom would be packing these carrots in school lunches, but this certainly is an interesting and memorable idea.
For the person who works hard for a living or for those who want to look like they do, this Rivet bottle is the perfect drink container.
13. Babees Honey
These jars are beautiful and clever. What a lovely and chic idea for honey packaging.
These packages breathe a new life into plain old spaghetti. I am sure that these boxes stand out on the shelves.
The sleek minimalist look gives these cookie bars a sophisticated air. These are not your children’s cookie bars.
16. Friggs Rice Cake
Somehow the Friggs Rice Cake packaging manages to look pretty and businesslike at the same time. They have a bit of mystery that might temp one to try them out.
17. Carny Corn
With a hint of humour and nostalgic feel, these bags have a charming collectible quality.
I love this creative, green vegetable packaging. The absence of plastic makes these veggies look even better for you, and better yet you can grow your own veggies with the plantable tags!
Black labels and clean lines give a contemporary look to cold pressed oils. These bottles would look great on any kitchen counter.
Try It Out
Give clever packaging design a try. Not only does it seem to be a blast but also you can also help turn a small brand into a well-known name with a package that no one forgets.